The habit
Adjectives are not properties.
“Unhackable”, “bank level”, “military grade”, none of these are measurements. They are moods. They tell you how to feel about a product instead of what it does.
Worse, they set an expectation nobody can honour. Anything can fail: a design can have flaws, an implementation can have bugs, and a person can be persuaded to hand over a password.
So we write mechanically. Your phone encrypts the vault. The card stores the result. The password is not kept anywhere. If you forget it, no one can recover it. Each of those is checkable, which is the whole point.
The same fact, two ways.
Encryption
- Usual phrasing
- “Military-grade, unbreakable encryption.”
- What we write
- “Your phone encrypts the vault before it is written to the card.”
Privacy
- Usual phrasing
- “Your privacy is our top priority.”
- What we write
- “There is no account, and we never receive your vault.”
Recovery
- Usual phrasing
- “Never lose access again.”
- What we write
- “Forget the password and the vault cannot be opened. Keep three cards.”
Trust
- Usual phrasing
- “Trusted by thousands.”
- What we write
- Nothing. We are not going to invent numbers for you.
Say what it does.
Say what it doesn't.