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Stories

One mark, quietly placed.

The decision

A maker's mark, not a logo wall.

A card that shouts is a card that tells a stranger what it is. That is the opposite of what this object is for.

So the mark is small, set in the same rose-gold as the line, and placed where a thumb naturally rests rather than centred like a badge.

Held at arm's length it reads as a texture. Held close, it reads as a name. That is the right order.

Rules we kept

Restraint, in four decisions.

  1. I

    Small

    Sized to be found, not noticed.

  2. II

    One colour

    The same rose-gold as the line. No second accent.

  3. III

    Off-centre

    Placed like a signature, not a badge.

  4. IV

    Never redrawn

    One drawing, one weight, no variants.

Findable.
Not loud.