Deleted
What is not on the card.
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I
A brand name
Useful to us, useless to you, and an instruction to anyone who finds it.
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II
A label field
A place to write “Wallet” would have been popular and would have undone the whole design.
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III
A tap icon
People work out where to hold a card in about two seconds. The icon lasts forever.
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IV
A serial number
Nothing on the card should link it to an order, a person or another card.
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V
Instructions
The card should not explain itself to whoever is holding it.
The test
Would a stranger learn anything?
We ran every candidate element through one question: if this card were on a pavement, does this printing help the person who picks it up more than it helps me?
Almost everything failed. What survived is a matte black face, a warm line, and a mark you have to look for.
Blank is not empty.
It is a decision.