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Stories

The cloud is someone else's drawer.

The trade

Convenience is rented, not owned.

Hosted storage is genuinely excellent. It is redundant, it survives fires, it follows you between devices, and it costs almost nothing. For photographs and documents it is the right answer.

The terms are less appealing for the few secrets that open everything else. Accounts can be suspended, migrated, breached or inherited by a new owner with a new policy. None of that requires anyone to do anything wrong.

We are not against hosted storage. We think the handful of secrets that unlock the rest deserve a different arrangement, one where the copy is yours, physically.

Two kinds of custody.

Who can reach it

Rented
You, and whoever operates or compels the service.
Held
Whoever is holding the card, and only with your password.

Failure mode

Rented
Account lockout, policy change, breach.
Held
Loss or damage of a physical object.

Recovery

Rented
A support process you do not control.
Held
One of your other two cards.

Best used for

Rented
Everything ordinary.
Held
The few things that open everything ordinary.

Rent the convenience.
Own the keys.